Ken Kocienda free Read Creative Selection

CHARACTERS Creative Selection

An insider's account of Apple's creative process during the golden years of Steve JobsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino California; but only a handful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes a highly respected software engineer who worked in the final years the Steve Jobs era the Golden Age of AppleKen Kocienda offers an inside look at Apple's creative process For fifteen years he was on the grou. This is the real deal written by an insider I was also there during that time This book accurately describes Apple s software engineering during the second Steve Jobs era For hardware engineering read Adam Lashinsky s Inside AppleThe vivid descriptions in the book are better than the analyses I would stress that the principles and practices described by the author were completely unwritten and unnamed as the author says So if you re trying to be like Apple by reading a book you re doing it wrong If you want to be like Apple ditch the business books and startup blogs do you think Steve Jobs read those things and really focus on the product There s nothing in the book about MVP Agile Scrum AB testing TDD etc Apple really didn t work like that The key is what the author calls creative selection demoingdogfoodingiteratingconverging the product with tight loops of communication with minimal teams enforced by secrecyOne thing that occurred to me is that the examples given and generally in Apple s history are ones where the product definitions were relatively well formed and concrete up front leaving plenty of room for technical innovation but little room for exploration and business validation Before getting to that concrete vision the Apple way isn t applicable

FREE READ ☆ MONARCHFIRM.CO.UK õ Ken Kocienda

Creative Selection

Nd floor of the company as a specialist directly responsible for experimenting with novel user interface concepts and writing powerful easy to use software for products including the iPhone the iPad and the Safari web browser His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companiesKocienda shares moments of struggle and success crisis and co. I d been hoping for a book like this about Apple I ve been working in product design for almost thirty years and this just confirms that writing about the user experience field has unfortunately been dominated by agency types Kocienda s experience reflects what it s actually like to design a product No empathy maps or user journeys just a lot of hard work trying to define and solve problems Recommended

Ken Kocienda õ 1 FREE READ

Llaboration illuminating each with lessons learned over his Apple career He introduces the essential elements of innovation inspiration collaboration craft diligence decisiveness taste and empathy and uses these as a lens through which to understand productive work cultureAn insider's tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. This framing of this book is a little misleading Waaaaaay too much time is spent talking about coding web browsers that have nothing to do with the heart of the subject When the discussion gets to building the iPhone and specifically the author s work on the keyboard it gets much interesting


10 thoughts on “Creative Selection

  1. says:

    This is the real deal written by an insider I was also there during that time This book accurately describes Apple's software engineering during the second Steve Jobs era For hardware engineering read Adam Lashinsky's Inside AppleThe vivid descriptions in the book are better than the analyses I would stress that the principles and

  2. says:

    This is an excerpt from the book that I found on the interwebsThe full title will be released on September '18 Within a week of picking my keybo

  3. says:

    Overall not bad I loved the Intersections chapter in which Ken Kocienda discusses design principles in detail The keyboard constellation matching algorithm iteration from prototype to prototype and SpringBoard touch size all provided detailed insight into Apple's design thinking and what made Purple an exciting

  4. says:

    I'd been hoping for a book like this about Apple I've been working in product design for almost thirty years and this just confirms that writing about the user experience field has unfortunately been dominated by agency types Kocienda's experience reflects what it's actually like to design a product No empathy maps or user journeys just a lot of hard work trying to define and solve problems Recommended

  5. says:

    A bit counterintuitive to how most companies work At Apple the focus is on to build great demos and keep polishing them till you get to the end result Instead of multiple AB testing take the best call for the user and run with it I loved the inside stories and this is a book I will keep going back to in the future if I need inspiration

  6. says:

    Ken was part of the team that created Safari and WebKit as well as the creator of the iOS keyboard on iPhone and later the iPad Funny enough I use his creation to write his review This book is a an inside account of a software engineer durin

  7. says:

    Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding the guy who's greatest claim to fame is knowing the boss from back in the glory days and just loves recycling the same old anecdotes with increasing repetitiveness This is the book version of it I am sure Ken is a fanta

  8. says:

    I really enjoyed this book It's a great insiders view of the development process during Apples most creative modern periodIt also reminded me of all the good time that can be had inside a development team The fusion of creativity and technology to create new and interesting thingsWould recommend

  9. says:

    This framing of this book is a little misleading Waaaaaay too much time is spent talking about coding web browsers that have nothing to do with the heart of the subject When the discussion gets to building the iPhone and specifically the author's work on the keyboard it gets much interesting

  10. says:

    Mr Kocienda offers some interesting insights and anecdotes on product development at Apple I especially enjoyed th